Marston’s
Beer Company
Insight Team

CLIENT:

Marston’s Beer Company

BRIEF:

Promote the launch of Marston’s On Trade and Off Trade Beer Reports.

RESPONSE:

A series of short videos that delivered key insights from the recently published beer reports initially hosted on a microsite and then posted periodically on LinkedIn.

Marstons Beer Company – Informal Q&A style sessions were carried out at a couple of locations from the Marston’s estate, the microbrewery at Burton on Trent and Lost and Found in Birmingham. Neon style graphics from the Beer reports were carried through into the videos to emphasise key takeout points from the reports.