Decathlon Liverpool Store Opening OOH

CLIENT:

Decathlon UK

BRIEF:

Create an OOH Campaign for the opening of a Flagship store in Liverpool. To be featured at various location including ‘Europe’s largest full motion media wall’.

RESPONSE:

Creative concepts including copywriting, executed as both print and digital OOH to engage the local community and raise awareness of Decathlon and its new flagship store, a first for the city.

Localised content paying homage to four of the city’s favourite sons attracted attention on social media inspiring locals to get creative with their thoughts on copylines for the next phase.