Decathlon UK

CLIENT:

Decathlon UK

BRIEF:

Ideas to support existing marketing activity for January 2021

RESPONSE:

A social media campaign to raise awareness of a collaboration between Decathlon UK, Red January and Sport in Mind.

Decathlon UK – The campaign utilised Decathlon’s influencer network to encourage widespread participation in an initiative aimed at ‘kickstarting the year in a positive way’.

‘REDers’ featured in the content of the social posts stating their goals and achievements to further encourage and inspire those that wouldn’t normally engage in regular exercise.