Decathlon
Spring-Summer Campaign

CLIENT:

Decathlon UK

BRIEF:

TV and National OOH for Decathlon’s Spring-Summer Campaign.

RESPONSE:

Concepts and art direction for print, digital content and three TV ads as part of a two-man creative team.

Initially the brief was for a National OOH campaign, but rapidly evolved to include a suite of TV ads for BVOD (Broadcaster Video on Demand) for Sky, ITV Hub and All 4 on-demand.