American Whiskey

CLIENT:

Beam Suntory

BRIEF:

Concepts and Brand Development to promote American Whiskey within an immersive environment in the Duty Free Areas of 3 airports; Las Vegas, Perth and Barcelona.

RESPONSE:

A creative deck response in collaboration with A2D Architecture exploring look and feel, modularity and scalability was presented back.

American Whiskey – Initial research identified millenials embracing bourbon over traditional malts – so there was a clear objective to attract, educate and inspire this new generation.

The executions proposed were immersive and experiential with emphasis placed on ‘heritage and authenticity’ with colour palettes and materials evocative of distillery buildings and product origins. Customer touchpoints proposed included a feature wall, tasting table, promotional wall/tables, vignettes for featured whiskies and category timelines showing the history and heritage of American Whiskey.