Market Table

CLIENT:

Market Table

BRIEF:

Concepts, Brand Development and Suite Design for a new experiential culinary offering on the Greenwich Peninsula.

RESPONSE:

An initial branding deck response with three logo options and their executions across a range of collateral was presented back.

Market Table – The brainchild of former COO of Dean & Deluca John Barton, The Market Table offers an epicurean culinary experience where ‘your relationship with the food that you eat and the people who curate it is real and personal, whether it’s Cheese or Charcuterie, a Sandwich or a Salad, we combine great product with great people to bring our Market to your Table.’

Research revealed the brand personality to be confident, knowledgeable, inspiring, educational, current, timeless, welcoming and accessible all all of which needed to be encompassed in a brandmark that ‘looked kickass on chef’s whites’

Branding deck response led to the following – Logo suite, brand guidelines, stationery, internal and external signage, staff development tool, Instagram teaser campaign, labelling, stickers, menus, deli bags, coffee cups, flyers.